The need for balance: building a business around the concept of equilibrium in life

A perfect example of a business embracing balance, eq-life is a Best Buy concept which launched in early 2005 in direct response to consumerís health and wellness needs. From the company culture to store atmosphere to the thoughtful infusion of spa, beauty, wellness, healthcare, pharmacy and technology products and services, eq-life is dedicated to helping its customers and employees find balance in their lives. Discover more about the evolution of this unique, fast-growing business, and gain insight on how to permeate a philosophy of equilibrium through all levels of a business.


About the Speakers

Mike Marolt, President of eq-life

Mike Marolt is president of eq-life™, a new Best Buy retail test concept integrating health, wellness and technology products, information and services. Currently, three stores are in operation in Richfield, St. Paul and Oak Park Heights. Marolt’s more than twenty years in retail management have set the stage for this new venture. In his most recent position, Marolt was senior vice president of Retail Operations and Services for Best Buy Stores, leading a department of 430 people that supported the 600 store group. Prior to joining Best Buy in 1985, Marolt was with the J.C. Penny Company and Kmart Corporation. A native of the Twin Cities, Marolt grew up valuing time spent outdoors in Northern Minnesota and Wisconsin. His inherent respect for healthy, balanced living and his understanding of time-stressed schedules strengthens his passion for this new concept.


Doreen Bortel, Vice President of eq-life

Doreen Bortel is the vice president of organizational strategy and operations for eq-life. In her role, Bortel is responsible for all store and home office operations, as well as marketing, visual merchandising and IT. Bortel joined eq-life in early 2004, one of a small management team that created the concept and brought it to life. Prior to eq-life, Bortel was a senior manager in the retail practice at Accenture, where her clients included Walgreens, Sears CA, JCPenney and Best Buy. Bortel resides in Minneapolis with her family.