Communication and Marketing

Goal

1.  “Know us, like us, choose us.” The office will employ a range of strategic and tactical activities that will result in increased overall visibility, as well as increased preference in the marketplace for admission, fund raising and collaboration. 

Objectives

1.1  Help discern and focus the university's identity, positioning and key messages. (Institutional Visibility, Unique Identity, Organizational Symbiosis)   Operational Initiatives/Timeline

1.2  Help inculcate those foundational concepts in faculty, staff and current students, and then guide a consistent and effective visibility campaign to establish an overarching brand for the university. (Institutional Visibility, Unique Identity, Organizational Symbiosis)  Operational Initiatives/Timeline

1.3  Develop and implement a marketing platform for various units of the university.  (Institutional Visibility, Unique Identity, Organizational Symbiosis)   Operational Initiatives/Timeline