| Operational
Initiatives |
Individual
Responsible/Timeline |
Progress
|
| Campus
market plan (2002-04) |
Director of Marketing |
Completed
3/04 |
| Visibility
and communications efforts (2002-04) |
VP, Director
Marketing |
Ongoing |
| Create
methods and vehicles to communicate with alumni regarding
the university (2004-05) |
VP's |
Completed 5/04 |
| Create
opportunities for financial support and recruitment among
alumni (2004-05) |
VP's,
Steering Committee/October 04 |
Completed 5/05 |
| Create
process for integrated marketing and communications to better
leverage activities (2004-05) |
Director
Marketing/In progress |
Completed 5/05 |
| Focus
School of Graduate and Professional Programs efforts on student
recruitment |
Assistant
Dean |
Completed 12/04 |
| Web designer
position on TC campus |
VP/June
04 |
Completed 6/04 |
Engage
marketing consultant to assist with tactical
execution
(2004-05) |
VP, Director
Marketing |
Completed 10/04 |
| Devise strategy to increase Internet visibility
with additional domains |
Marketing & Communications Specialist &
Director |
In progress |
| Improve tracking and communication methods
for student recruitment process |
Director of Admission |
Completed |
| Develop program marketing best practices model |
ARM Team |
Completed |
| Devise strategy to market degree pathways and
increase student preference for SMU |
ARM Team |
In progress |
| Expand and enhance SMU website and program
pages to better serve potential and current students |
Marketing & Communications Specialist &
Director, Program Directors |
In progress |
| Develop and implement methods to gather and
interpret market data and potential program needs |
ARM Team |
In progress |
